Monegasque Formula 1 driver Charles Leclerc has launched his personal fashion brand, CL16, with a limited-edition collection inspired by the 1990s.
The collection
The debut range comprises 12 pieces, from caps and hoodies to dog gear. Items are available in limited quantities on shop.charlesleclerc.com, with the website stating that “items will not be restocked.” At the time of writing, numerous products are already marked as “sold out.”
Brand philosophy
The CL16 website describes the brand as “a personal expression of his creativity and style beyond racing,” adding: “What began as an idea to create fan wear he would proudly wear himself has grown into a considered collection of modern pieces that reflect his style and attention to detail.”
Launch campaign
The campaign features Leclerc alongside his fiancée, French influencer Alexandra Saint-Mleux, and their dog, Léo. This launch follows Leclerc’s fashion debut in May with a capsule collection from Ferrari designed in collaboration with Ferrari’s artistic director, Rocco Iannone.
About Charles Leclerc
Charles Leclerc, 28, joined Ferrari in 2019. Born and raised in Monte Carlo, he started his career with competitive kart racing during his childhood. He has won eight Formula 1 Grands Prix in eight seasons.
