Founded in Geneva in 2011 by an Italian sportswear veteran, Fourteen already dresses Tennis Europe and three national federations. Its bespoke kit will now carry World Tennis’s new identity into every tournament the body touches, a scale test for a boutique used to smaller circuits.
Swiss sportswear brand Fourteen has become an official supplier of World Tennis in a new two-year partnership. Fourteen will design and supply bespoke apparel for World Tennis personnel across its global operations and events, including polos, T-shirts, shorts, jumpers and other branded garments featuring World Tennis’s new visual identity.
The global governing body transformed from the International Tennis Federation (ITF) to World Tennis in June. The new apparel will be worn by representatives around the world, including tournament officials and umpires, event and operations personnel, coaches, development officers and others representing World Tennis across the global tennis community.
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Fourteen was founded in Geneva in 2011 by Italian businessman Andrea Picciau, an experienced industry leader with more than 30 years of expertise in the sportswear sector. Fourteen designs, manufactures and distributes high-performance sports apparel and accessories “that blend Swiss precision with Italian elegance.”
The brand specializes in bespoke, high-performance apparel for athletes and international sports organizations, notably within international tennis. Its partnership portfolio also includes Tennis Europe, the Swiss Tennis Federation, Czech Tennis Federation, Slovenian Tennis Federation, the Swiss Open Gstaad ATP 250, the Geneva Open ATP 250 and the Bonmont Tennis Masters. Fourteen provides apparel for players of all skills, from junior development through to professional competition.
Commenting the new partnership with World Tennis, Andrea Picciau, Fourteen’s Founder and CEO, said: “We are honoured to become the Official Apparel Supplier of World Tennis at such an important moment in its history. Supporting one of the world’s leading international sports organisations at such a defining moment in its evolution is both a privilege and a responsibility.”
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