Hugo Boss is introducing a comprehensive ski capsule collection that combines performance and sophistication for athletes and enthusiasts alike. The capsule comprises both skiwear, crafted from water-repellent materials, and après-ski items. It includes jackets, jumpsuits, hoodies, shoes and accessories to offer a full alpine wardrobe.
All the pieces in the Boss Ski capsule are presented in the brand’s signature color palette of black, white and camel. Some items feature a snowflake patch that has been specially designed for the capsule.
Boss will be the presenting partner of the Hahnenkamm Races in Kitzbühel, Austria, from Jan. 24-26, 2025.