This AI-integrated eyewear range is designed for sports environments and outdoor activities.
Innovative Eyewear has announced the launch of Reebok Smart Eyewear. In addition to Reebok, Innovative Eyewear develops ChatGPT-enabled smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. Reebok smart eyewear is currently available worldwide on Lucyd.co. Expanded availability is expected later this quarter on Reebok.com and select online and physical retailers.
Reebok by Lucyd smart eyewear features custom speakers, amplifiers and equalizers designed for outdoor activities and sports environments, delivering audio clarity while maintaining environmental awareness. The product’s cross-category appeal, at the intersection of technology, sports and fashion, is expected to generate interest from both sporting goods retailers and consumer electronics chains.
Former Manchester City star Micah Richards, a brand ambassador for Lucyd, is featured in the promotional materials and launch photography for the Reebok smart eyewear line.
