The Ironman Group has announced a four-year global partnership with Zoot Sports, a brand specializing in technical triathlon and cycling apparel products. As part of the new multi-year partnership agreement, Zoot will become the exclusive triathlon and cycling apparel partner for all owned Ironman and Ironman 70.3 events globally beginning in 2025. The partnership will also involve the creation of co-branded, performance-focused collections.
Zoot was founded in 1983 in Kona, Hawaii in response to the growing interest in triathlon on the island. Zoot has grown to be a global endurance sports brand and is now distributed worldwide.
