Kappa and Primark have teamed up on an exclusive 30-piece fashion collection. The Kappa x Primark capsule, designed for sports and everyday use, comprises hoodies, sweatshirts, shirts, seamless underwear, and activewear featuring moisture-wicking technology, as well as accessories, including bags, socks and a bucket hat.
The new strategic partnership between the Italian heritage brand and the budget retailer aims to offer performance wear at affordable prices. The first collaborative capsule collection reportedly marks just the beginning of the collaboration between the two companies.
The first Kappa x Primark capsule collection is launching in Primark stores across 16 markets this month. Kappa is a brand of Turin-based group BasicNet, whose portfolio also includes Superga and K-Way, among others.
