Lacoste has established a partnership with New York-based Haddad Brands for the licensing of the kidswear category. The financial terms of the deal were not disclosed. Haddad Brands will design, develop, produce and market all Lacoste children’s clothing and accessories ranges.
The new five-year agreement involves products worldwide. The first collections for autumn 2025 are expected to become available from mid-July next year.
Haddad Brands boasts 90 years of experience in apparel and accessories. The privately-held family business was founded as an importing company in 1925 by four Haddad brothers.
