The French Tennis Federation (FFT) has announced that it has signed a partnership agreement with Lacoste. The Crocodile brand has become a premium partner to the Rolex Paris Masters until 2030. The FFT and Lacoste, which have been linked for a couple of years, are therefore starting a new chapter in their collaboration, according to the FFT.
Pieces from the Lacoste brand’s collections were available at two points of sale during the latest edition of the tournament at the Accor Arena in Paris, from Oct. 26 to Nov. 3. This exclusive partnership will also develop into a capsule collection, with polo shirts, T-shirts and caps showcasing both logos. A full co-branded collection will follow in 2025.
The Rolex Paris Masters is the world’s largest indoor tournament. It awards the final points towards qualification for the ATP Finals in Turin, which bring together the eight best players of the year.
