Chinese sportswear brand Li-Ning has been chosen as the official sports apparel partner of the Chinese Olympic Committee (COC) and the Chinese sports delegation in a new partnership running from 2025 to 2028, the Shanghai United Assets and Equity Exchange has announced. The brand previously served as COC’s official sports apparel partner from 1992 to 2004.
Li-Ning takes over the sponsorship from Anta, another Chinese sportswear company, which had a 16-year deal with the COC and also served as the official sports apparel partner for the Beijing 2022 Organizing Committee.
