The seven-time F1 world champion is Lululemons new ambassador.
Lululemon has announced Lewis Hamilton as the brand’s newest ambassador. Lululemon will supply products for Hamilton’s elite training, recovery and lifestyle needs. The deal also involves collaboration on future design innovation and global advocacy work. “Lewis is a game-changer in every sense of the word,” said Nikki Neuburger, Lululemon’s Chief Brand and Product Activation Officer.
Sir Lewis Hamilton, who now races for Scuderia Ferrari, is known for his racing prowess and exceptional achievements on the track. He has won a record seven F1 World Championship titles, tied with Michael Schumacher. He also boasts the most Grand Prix race victories, podium finishes and pole positions. Beyond his sporting success, he has emerged over time as a style leader and influencer, advocating for multiple causes and social justice.
As a Lululemon ambassador, he will collaborate with the brand’s Research and Innovation and Design and Development teams on future products in the athletic and lifestyle collections. Furthermore, Lululemon’s Center for Social Impact will partner with Mission 44, Hamilton’s global charitable foundation, to integrate physical activity and mental health experiences into their efforts to build a better and more inclusive future for young people.
The British F1 champion will feature in Lululemon’s upcoming global campaign, “No Holding Back,” which highlights the commitment that is needed to be a champion through daily physical and mental training. The campaign will showcase the latest men’s training apparel, including Lululemon’s Metal Vent Tech apparel range.
