The Italian brand Macron is increasingly expanding its presence in the North American market, driven by a new partnership with USA Rugby and the recent opening of its headquarters in Bridgeport, Connecticut. Macron will dress the US men’s and women’s national teams in both Rugby XV and Rugby Sevens. It is precisely the “Women’s Eagles” that represent one of the top national teams in the world, with the women’s Rugby Sevens lineup also earning a historic bronze medal at the Olympic tournament in Paris.
With the entry of the US national team, Macron can boast partnerships with five national teams in the Top 10 of the World Rugby women’s rankings (Canada, Scotland, USA, Italy, and Wales), while there are as many as 9 partner national teams in the Top 20 in the men’s rankings.
Macron has now partnerships with more than 90 professional clubs and national federations, with 80 percent of its sales abroad. Recently, the company secured another sponsorship deal in the US in a different sport.
Today, USA Rugby manages the game nationally through amateur club, college and youth competitions. Major League Rugby, the US men’s professional XV league, also operates in partnership with USA Rugby and has been growing since its inception in 2017.
