The new agreement, beginning with the 2025/26 season, will cover the men’s, women’s and youth teams.
New Balance has announced a multi-year sponsorship deal with Bayer 04 Leverkusen, beginning at the start of the 2025/26 season. The American brand takes over from Castore, whose kit deal with Bayer Leverkusen was supposed to run until June 30, 2027. New Balance will equip all the Werksklub’s teams, from the junior boys’ and girls’ teams to the women’s Bundesliga team and the men’s professional team, with sports equipment and smart lifestyle apparel.
As part of the agreement, New Balance and Bayer 04 Leverkusen will release multichannel campaigns and community activations. In addition, the track and field department of TSV Bayer 04 Leverkusen will be equipped with New Balance kits with immediate effect.
Established in 1904, Bayer 04 was promoted to the Bundesliga in 1979. Seven years later the so-called “Werkself” (factory team) qualified for the European Cup for the first time. The club has been represented in Germany’s top football division without interruption ever since. Bayer 04 Leverkusen are the reigning Bundesliga Champions and German Cup winners.
