SUDU, a new sportswear brand headquartered in Manchester, UK, is launching its first running collection. The new “Run” range, designed for runners of all abilities, comprises 16 apparel and footwear pieces. The SRM 01 is SUDU’s first running shoe, featuring a responsive spring foam + midsole and a collar that wraps around the ankle, for ideal comfort. The 15-piece apparel collection includes running vests, shorts and a comprehensive selection of jackets for men.
Sudu is backed by sports and entertainment giant Levy UK + Ireland, part of Compass Group. SUDU’s creative efforts are led by Samuela Melidoni, Head of Design at Levy Merchandising, a new branch of Levy UK + Ireland. Melidoni previously worked at Fanatics, JD Sports, Berghaus and Adidas.
The full SUDU Run launch range is currently available to purchase online across the UK.
