Nike and MoMA Design Store are introducing a series of limited-edition and co-branded products that epitomize the fusion of sport and design. The new collaboration builds on Nike’s longstanding association with MoMA Design Store and New York’s Museum of Modern Art’s curatorial program.
In 2017, the MoMA exhibition Items: Is Fashion Modern? showcased three examples of the original 1980 design for Nike’s Air Force 1 sneakers. The exhibition featured 111 clothing items and accessories that strongly impacted the 20th and 21st centuries. In 2018, MoMA Design Store launched the Off-White by Virgil Abloh x Nike Air Force 1 and a co-branded MoMA Nike Elite basketball sock.
The new co-branded product release will start with the MoMA Nike Everyday Sock, available exclusively at MoMA Design Store locations in the US. The MoMA Nike Everyday Sock displays a Swoosh and MoMA branding on the calf, incorporating “Just Do It” stitching at the toe. Additional limited-edition products will be announced at a later date, Nike said in a statement.
All the objects released by MoMa Design Store meet material, aesthetics and other criteria that are approved by the Museum’s curators.
