Nike and the Brazilian Football Confederation (CBF) have announced a 12-year partnership extension to their long-standing agreement. Nike will therefore continue as the CBF’s exclusive sports sponsor and supplier. In addition, Nike and the Confederation will continue to collaborate to promote the game among women and girls, advance racial equality and inclusivity in football, and increase youth access to the game through community and grassroots initiatives in Brazil.
This partnership extension marks the beginning of the fourth decade of the partnership between Nike and the CBF. Nike first began sponsoring the CBF in 1996.
