The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
On has announced Afrobeats pioneer Burna Boy as a brand partner in a new multi-year collaboration that connects sport and culture. “This move advances the Swiss sportswear brand’s vision to redefine the intersection of performance and lifestyle through compelling partnerships,” the brand said in a statement.
The Nigerian singer, songwriter and record producer will collaborate with On to introduce products and experiences with a focus on self-expression and community. This creative journey will start from tennis, building on Clubhouse Nights, On’s global event series, which blends tennis, music and art, in New York, Miami and Paris. To launch the partnership, Burna Boy is taking on the symbolic title of Clubhouse President.
