On Running has signed an endorsement deal with the world’s current top-ranked padel player, the Spaniard Arturo Coello.
Now 21, Coello has been playing since the age of 7, focused on padel at 16 and made his professional debut in 2019. He is the youngest player to achieve padel’s number-one ranking. He plays doubles with Argentina’s Agustín Tapia, with whom he has won 37 titles and once enjoyed a 47-match winning streak.
According to Feliciano Robayna, the company’s Head of Athlete Management for tennis, Coello has been providing On with “in-depth technical feedback. He will now be working with the product-development team in Switzerland. The first padel sneakers to result from the collaboration should hit the market in summer 2027.
