Swiss Olympic, in collaboration with Ochsner Sport and On, has unveiled the Swiss Olympic Team Paris 2024 Collection, the official uniform for Switzerland’s Olympic and Paralympic delegations. Available exclusively at Ochsner Sport and On, the collection merges aesthetic appeal with innovative design, sustainability, and quality, catering equally to fans and athletes. Inspired by the coats of arms of Switzerland’s 26 cantons, the design features a striking gradient that symbolizes the nation’s diversity and unity. Primarily white, the uniforms are accented with a spectrum of colors unified by the red of the Swiss flag, representing the diverse cultures and sports associations that comprise the Swiss team.
Thilo Alex Brunner, Head of Design at On, emphasized the collection’s focus on innovation and functionality, driven by athlete feedback, to ensure optimal performance in Paris. “The collection is designed to help the athletes feel and radiate pride in the diversity and culture of their country,” said Brunner.
Ralph Stöckli, Chef de Mission at Swiss Olympic, highlighted the collaborative effort behind the collection, aligning with the ‘United4Excellence’ mission. “It is a combined force that we wish to symbolize with the collection, too,” he noted.
The collection includes 24 versatile pieces across four categories: Olympic Ceremony, Olympic Focus, Olympic Performance, and Olympic Club, ensuring athletes are appropriately outfitted for every Olympic moment, from the opening ceremony to the medal podium. The merchandise is available in selected Ochsner Sport stores, all On branches and their online shops.
