From this year, Pirelli will be the official tire partner of the Australian Open, which starts on Jan. 12 in Melbourne. After motorsport, football, sailing and skiing, Pirelli has entered tennis, choosing the high-profile showcase of a Grand Slam tournament for its support.
“For Pirelli, the Australian Open represents a very important opportunity for visibility because of the great interest in tennis at the global level,” says Andrea Casaluci, CEO of Pirelli. ”In particular, the sponsorship will help increase awareness of our brand in Australia, which is a market with a high concentration of prestige cars. Precisely in Melbourne, home of the tournament, in 2019 we opened a Pirelli P Zero World, our flagship store model currently present in only four other cities in the world.”
