Authentic Brands Group extends Roxy’s commercial footprint into body care and home fragrance through a manufacturing partnership with Broken Top Brands, deepening the surf brand’s reach into lifestyle categories that now drive premium growth.
Roxy is expanding into fragrance and personal care through a new partnership with Broken Top Brands, a female-founded fragrance and personal care company with U.S.-based manufacturing and headquarters in Bend, Oregon. The partnership introduces a range of body care and home fragrance products, developed and manufactured in-house by Broken Top Brands. The initial collection, which is already available on roxy.com, includes lip balms, body mists, body butters, body scrubs and candles in three signature scents – Deep Dive, Hibiscus Wave and Sun Drift – each inspired by the spirit of the ocean and Roxy’s adventurous legacy.
Piera Onorati, Senior Vice President of Merchandising at Authentic, Roxy’s owner, commented: “Roxy has always been about more than what you wear, it’s a feeling rooted in confidence, freedom and connection to the ocean. Expanding into fragrance and personal care allows us to bring that feeling into new categories, creating products that fit seamlessly into our customer’s everyday life.”
The assortment will continue to expand throughout 2026 with additional product launches across multiple categories. Air fresheners and additional offerings are scheduled for launch this summer. A larger holiday collection will be introduced in autumn, including new scents – Vanilla Solstice, Frost Rush and Après Shimmer – across a larger range of products that will also comprise car fresheners, shower steamers and giftable formats.
