Global swim brand Speedo made calculations that 9 days of Olympic swimming in Paris 2024 over half (50.3%) of Olympic swimming medals won in Speedo. Topping the unofficial brand podium Speedo Fastskin 2.0 was worn in the competition’s most exciting performances which included a Speedo medal count of 75 (29 gold, 23 silver, 23 bronze) having great competitors such as Arena (partner to many Olympic Champions and more than 20 National Swimming Federations) and TYR (pool partner to USA Swimming) get silver and bronze at the brand podium this time.
Sported by no fewer than 170 athletes across the competition, the majority of swimmers competed in Speedo’s latest Fastskin 2.0. The suit was also provided to the brand’s sponsored swim federations including Australia, Canada, Germany and China as well as many swimmers independently choosing to wear Speedo, such as French sensation, Leon Marchand. Through the National Olympic Committee Uniform Support Programme, Speedo also provided suits and equipment to swimmers from over 30 countries with limited access to swimwear and equipment to ensure they could access the kit they needed to perform on a level playing field.
“A commitment to progress and innovation is at the heart of the Speedo brand, and we are immensely proud to see over half of Olympic medals won in Speedo suits as well as 16 Olympic Records including a World Record, says Speedo Senior Vice President Simon Breckon. “With 90 years of relentless innovation and focus, Speedo’s enduring legacy ensures that every swimmer, whether an elite athlete competing on the world stage or recreationally at their local pool can achieve their potential,” Breckon concluded.
