XXL already has house brands such as Stormberg, Pilago and MacKenzie, all of which sell well. Revenue from its own textile brands increased by 34 percent in the third quarter of 2024, compared to the same period last year.
Building on this success, XXL is now introducing a fourth in-house brand, Bounce, which features an entire fitness collection for women. According to XXL, this launch is an important part of the company’s Reset & Rethink strategy, aimed at enhancing profitability.
XXL communicates that Bounce is “designed for women who want comfortable, functional and stylish workout clothes – at an affordable price. The collection is adapted for a variety of activities such as strength training, yoga, running and everyday physical activity.”
The first collection from Bounce includes tights, track pants, jackets, sweaters, t-shirts, sports bras and accessories such as bags, socks and headbands. None of the products are made from recycled polyester or organic cotton.
