Castore, a UK sportswear brand, has inked a lucrative long-term extension deal with Formula 1 giants Red Bull Racing, valued at over $200 million. This agreement, the largest-ever for a sportswear brand in motorsport, solidifies their partnership, which was originally established in September 2022.
Under the deal, Castore will provide athlete wear for Red Bull staff and drivers, focusing on enhancing performance on the track. The partnership will also support the three Red Bull-supported drivers in the 2024 F1 season.
Both Castore and Red Bull Racing expressed excitement about the continued collaboration, highlighting its mutual benefits and underscoring their commitment to excellence in sports apparel.
