Sport 2000 Group International and Running Industry Alliance (RIA) have agreed on a strategic partnership to support and empower RIA Members from the retail and brand sector. RIA is an independent, member-based national trade (B2B) organization for the UK & Ireland Running Industry that collectively assists RIA members to foster collaboration, innovation and growth within the running industry.
The new partnership involves:
- “A joined-up approach” to create opportunities and collectively share learnings from both parties from a retail and brand perspective.
- Exclusive trade fairs, with Sport 2000 hosting bi-annual international trade shows open to all RIA members for networking opportunities.
- Retail benchmarking programs leveraging Sport 2000 retail concepts, “Running Experts” and “Absolute Run,” which will be featured at RIA conferences.
- Access for RIA members to Sport 2000 Running Specialty Products (RSP) to boost retail performance and consumer loyalty within the RIA network.
- The creation of further connections and access to international industry leaders at the events, with Sport 2000 attending RIA member events and RIA attending Sport 2000’s events, and a member of the RIA team present at the Sport 2000 trade fairs.
Sport 2000 will be at The Running Conference presented by Haku, scheduled to take place at Loughborough University in the UK on Dec. 8-10.
