Asics Arabia, the Middle East arm of Japanese sportswear brand Asics, and the Saudi Sports for All Federation (SFA) have joined forces in a partnership to promote sports and physical activities in the Kingdom. Under the terms of the agreement, Asics Arabia will serve as a strategic partner for two SFA events and a key sponsor of the Riyadh Marathon. Participants in SFA’s programs will have access to Asics’ performance gear. Looking ahead, the collaboration is expected to mark the beginning of a dynamic relationship aimed at supporting various sports initiatives and building events, the two parties said.
The Saudi Sports for All Federation (SFA), created in 2018, is the main body responsible for developing community sports in the Kingdom. The organization is mandated to achieve the Vision 2030 target of raising physical activity levels in Saudi Arabia.
