During its Q3 2025 earnings press conference, Puma announced plans to significantly reduce its global white-collar workforce by the end of 2026. The measure is part of a wider cost-savings program designed to streamline operations and support the company’s long-term reset strategy.
Puma will be cutting approximately 900 “white-collar positions” worldwide by the end of 2026. Already half a year ago, the company announced the reduction of 500 positions. In total, this represents about 1,400 jobs, 20 percent of its global corporate workforce. The announcement followed the company’s third-quarter earnings presentation, during which it detailed further steps to increase efficiency and reorganize.
“Concerning job reductions, we want to exercise the greatest due diligence,” said CEO Arthur Hoeld. “We will do our utmost to support our colleagues as best as we can. Further detailed plans have not yet been finalized.”
The company said the restructuring intends to make Puma leaner, faster and more efficient while maintaining its commitment to employees and long-term competitiveness. The measures are part of a broader reset strategy that was presented along with its report of a 10 percent currency-adjusted sales decline in Q3 2025. The workforce reduction was announced to Puma employees directly after the investor call.
