VF Corp. and Bluestar Alliance LLC, a global brand management firm, announced that they have entered into a definitive agreement for Bluestar Alliance to acquire the Dickies brand for $600 million in cash.
“Since 1922, Dickies has provided hard-wearing, long-lasting, and comfortable clothes, cementing its status as a storied brand in performance workwear,” said Joseph Gabbay, Bluestar Alliance CEO. “We have followed the brand for many years and have a deep appreciation for its history and legacy, which VF Corporation has successfully begun to rebuild over the past few years. We are committed to supporting the growth of the Dickies brand by leveraging our consumer insights and operational excellence to unlock its full value for all stakeholders.” Currently Dickies is sold in 55 countries.
VF Corp. is not eager to keep brands just for their history. In October 2024, the sale of Supreme to EssilorLuxottica was completed.
VF’s President and Chief Executive Officer, Bracken Darrell, said: “Dickies is an iconic American workwear brand with a bright future. I am confident that under Bluestar Alliance’s ownership, it will continue to improve and realize its significant growth potential.” He continued: “As I’ve said before, we continuously evaluate our portfolio, and this transaction will enable us to reduce our net debt and increase our growth on a pro forma basis. I want to thank the entire Dickies team for their strong commitment to transforming the brand.”
The transaction is expected to close by the end of 2025, subject to customary closing conditions and regulatory approvals.
