With the release today of its 2023 sustainability report, Asics reveals how prioritizing mental and physical well-being is helping to drive its sustainability agenda across a range of material topics from supply chains to climate action. Key examples include:
- Raising awareness of the global gender gap in exercise.
- Bringing to market the world’s lightest CO2e emissions sneaker.
- Inspiring 50,000 people to join the Run for Reforestation challenge.
- Earning recognition from KnowTheChain for mitigating the risk of forced labor.
- Reducing CO2e by 29,8 percent in direct operations and 21.6 percent in the supply chain.
Mental and physical well-being have long been part of the culture at Asics, a company with a 75-year history. The company name originates from its founding philosophy Anima Sana In Corpore Sano, meaning A Sound Mind In A Sound Body. Yasuhito Hirota, Chairman and CEO of Asics, said: “This report is the latest chapter of our sustainability story, highlighting the actions we have taken to promote well-being and understand the science behind it, while minimizing our impact on the planet.”
Against a background of economic uncertainty and a decline in mental well-being, Asics has decided that its unique social value lies in its ability to get people moving. Key to this is Asics’ transformation from a product-focused company into one that supports “the lifetime athlete in all of us” through its Runkeeper fitness-tracking app and its OneAsics membership program. The company dramatically exceeded its 2023 target of 5 million OneAsics members to reach a total of 9,45 million last year.
The full report can be read here.
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