Direct Golf, the U.K. golf retailer that is partly owned by Sports Direct International (SDI), boasts that it is on target to achieve a record financial year after a tenth consecutive month of turnover growth. Its sales jumped by 27 percent in June compared with the same month last year and they are up by 25 for the fiscal year so far, despite the tensions in the market. The retailer had invested in stores and online last year, with upgraded apparel and footwear departments and shop-in-shops. However, the significant uptick comes after a turbulent year. Retail Week reports that sales slid by 12.7 percent to £20.8 million and pre-tax profits shrank by 48.5 percent for the full fiscal year until the end of September 2014. Retail Week previously reported a half-year pretax loss of almost a million pounds for the competing retailer American Golf, as it felt the impact of restructuring costs.

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