Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year.
Authentic Brands will be Allbirds’ first appointed Benelux distributor. It is focused on continuing to build brand awareness and affinity across the region and has a proven track record among breakthrough brands like Oofos and Olukai.
In Scandinavia, Allbirds will be distributed by The Future in eight countries: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden. The Future is based in Denmark and has decades of expertise in the footwear and fashion industry, distributing global brands such as Vans and Calvin Klein.
“We’re delighted to be working with best-in-class distributors to grow the Allbirds brand in these European geographies,” said Annie Mitchell, Chief Financial Officer of Allbirds.
Allbirds also announced that, effective June 1, Goldwin assumed its role as the exclusive Allbirds distributor in Japan, a large and important market for the brand. The ability to leverage Goldwin’s decades of regional knowledge and industry expertise is expected to build greater brand awareness and expand omnichannel distribution in the region.
