Salomon, the French outdoor brand owned by Amer Sports, has hired Sport Group to handle its distribution in Paraguay, Uruguay and Bolivia, according to Palco23.
Sport Group S.A. has been doing business for the past quarter century and specializes in South and Central America. It is headquartered in Asunción, capital of Paraguay, where its other outdoor-brand clients include Dakine, Vivo Barefoot, Garmont, Chaco, Deuter and Keen.
As Palco23 reports, Salomon intends to carry out, between store openings and refits, some 26 DTC projects by the end of the year.
