The sporting goods market and e-commerce 

Here is everything you need to know about e-commerce and the Sporting Goods Industry. We provide you insights from the sports business about the market size and growth, explain important legal aspects, offer best cases, and interviews with the key players. 

C-Suite Interview

SebastienRohart(left)_AdamPikett(right)[84]

Private Sport Shop and SportPursuit merge to form Sportscape Group

2022-06-27T07:53:00+01:00By

CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.

Facts & figures on E-Commerce and DTC

News and updates from the e-commerce world

Case studies from e-commerce and D2C

Case Study

KellerSports_Logo_colour_web

How Keller Sports used events and data management to develop customer loyalty

2021-08-23T14:46:00+01:00By James Imam

The brand has broken new ground with app-based events that reward customers for sporting performance, not purchases

Case Study

privatesportshop-logo

Private sales clubs find new ways to command customer loyalty

2021-09-08T01:11:00+01:00By James Imam

Private Sport Shop has experienced impressive growth to become the number one private sales club in the sports sector. It has done so by focussing on customer loyalty, recruiting wisely and spotting trends early.

Case Study

Ralph_Lauren_Omotesando_Store_Tokyo

How Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales

2021-08-01T06:53:00+01:00By James Imam

The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.