The Italian Trade Agency (ICE), working with Assosport – the association representing Italy’s sporting goods industry – is staging an event for Italian sporting goods companies alongside the opening days of the Milano Cortina 2026 Winter Olympics. “Italian Sport Industry & Business Connections” will take place at Fondazione Cortina, Cortina Dolomiti Lounge – Alexander Hall on 8 February 2026.
The program includes B2B meetings between Italian companies and international buyers, panel discussions with speakers from the sports sector and public institutions, a fashion show, and a digital exhibition. The emphasis will be on Italian companies operating in the winter sports and mountain sector.
Assosport has confirmed that buyers from 19 countries have been invited: Albania, Austria, Belgium, Bulgaria, Croatia, France, Germany, Greece, Hungary, Norway, Poland, Romania, Serbia, Slovenia, Spain, Switzerland, Turkey, Ukraine, and the UK.
The Milano Cortina 2026 Winter Olympics will take place on Feb. 6-22, 2026.
The Paralympic Winter Games Milano Cortina 2026 will follow on March 6-15, 2026.
About the organizers
The Italian Trade Agency (ICE) is the government body responsible for promoting Italian businesses abroad and supporting international commercial relations. Assosport is the Italian trade association representing companies in the sporting goods industry, advocating for manufacturers, distributors, and retailers across all sports categories.
