AliExpress, the business-to-consumer online marketplace launched in 2010 by Alibaba International Digital Commerce Group, has become the first e-commerce platform as an exclusive official global sponsor of UEFA Euro 2024 in Germany.
The marketplace said it invests millions of Euros in discounts, deals, and engagement during the championships. It will offer shoppers discounted prices in key categories, interactive games, and chances to win time-limited prizes, including match tickets. This is part of AliExpress’ increased investment in Europe.
“We will work closely together [with AliExpress] to make the fan digital experience for this summer’s spectacle as exciting as possible, bringing further innovations to football fans all around the world,“ said UEFA Marketing Director, Guy-Laurent Epstein. “This starts with offering fans the chance to win some unforgettable prizes, including match tickets […].“ Oliver Bierhoff, former German national team player and sports business expert, who joined AliExpress and UEFA at the announcement of the partnership, added: “Football is a truly global game that brings people together from around the world. It is great news for football to have another fan supporting this year’s tournament, with the announcement of AliExpress as a proud new sponsor.“
AliExpress reports that order volumes have grown significantly year-on-year, driven by AliExpress Choice, the platform’s premium shopping service launched in March 2023, which offers free shipping, fast delivery and easy returns on a wide selection of products. Choice now accounts for almost half of all AliExpress orders worldwide and continues gaining momentum across Europe.
UEFA Euro 2024 takes place June 14–July 14 in ten host cities across Germany with 24 national teams.
