Hoka, a footwear brand within Deckers Brands, has appointed Robin Green as its new President, with immediate effect.
Green is bringing to Hoka’s executive team a wealth of experience from her recent role as Global Vice President of men’s running and fitness at Nike. Reporting directly to Dave Powers, CEO and President of Deckers Brands, she will play a pivotal role in shaping the brand’s strategic direction and driving growth initiatives.
At the helm of Hoka, Green’s primary focus will be on delivering sustained growth, fostering deeper connections with consumers and athletes, and spearheading product innovation across global markets.
Powers expressed confidence in Green’s ability to lead Hoka to new heights, citing the brand’s current strong position and its potential for further expansion under her leadership.
In her statement, Green expressed enthusiasm for the opportunity to lead the Hoka team and leverage the brand’s momentum. She emphasized a commitment to excellence in product innovation, meeting the evolving demands of consumers worldwide, and strategically expanding Hoka’s presence in the marketplace.
