SGI Europe Executive Edition: Vol 37 - 19+20

PUMA’s HYROX bet starts paying dividends. China is next | Still retreating from basketball, Under Armour loses WNBA footwear status | Macron debuts sound logo for its brand identity | Meet the challenger: Joma, the brand that never chased fashion | Kelme: meet the challenger brand on Bosnia and Herzegovina’s World Cup shirt | After LIV Golf: what Saudi Arabia’s retreat means for sports and sporting goods | UK Advertising Standards Authority bans adidas ads over recycled claims | France anti-fast-fashion law 2026: Decathlon exempt, Shein fined | Salomon’s 2025 Impact Report: when growth outpaces sustainability | One Goal. Move the World: WFSGI turns World Cup into a youth participation policy drive |  Peter Whitcomb, Tersus Solutions: recommerce works on economics, not mandates | Accent Group board rejects Frasers’ takeover offer | Nike picks a Pfizer veteran to run its finances | Decathlon Seed extends ownership model to 100,000-plus workforce | AI makes expertise free. What does the sporting goods industry sell now? | From sponsorship to demand engine: How adidas and Decathlon are activating events differently