The official brand of the United States Polo Association posted record worldwide retail sales of $2.7 billion in 2025, fueled by DTC expansion, 60-plus branded e-commerce sites and double-digit momentum in India, the Middle East and emerging markets. Long-term targets: $4 billion in sales and 1,500 branded stores globally.
U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), has delivered a record $2.7 billion in worldwide retail sales in 2025, fueled by strong growth across different markets, channels and product categories. Over the long term, the brand targets $4 billion in global retail sales, 1,500 branded stores around the world, and 100 U.S. Polo Assn. country-specific digital sites globally.
North America, the brand’s largest region, delivered consistent gains. India remains the brand’s fastest-growing market, with a long‑term path toward $1 billion in retail sales in the country. Strong momentum continued across the Middle East, Western Europe and Latin America. Significant growth was driven by emerging markets such as Asia Pacific and Eastern Europe. In 2026, the brand plans to expand into several strategic markets, including Australia, Poland, Argentina, Brazil, Thailand, Vietnam, and select African markets.
Direct‑to‑consumer channels continued to be a primary growth driver globally, supported by the expansion of U.S. Polo Assn. retail stores, improved in‑store experiences, and a stronger digital presence. The brand achieved sustained record growth across digital channels, operating more than 60 branded e‑commerce sites in 20 different languages. New site launches in Norway, Poland, Kuwait, Albania, and Algeria added to the momentum. U.S. Polo Assn. also further expanded its digital presence across the top social media platforms, where the brand claims over 12 million followers worldwide.
U.S. Polo Assn. offers apparel, accessories and footwear for men, women and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship. The United States Polo Association (USPA), founded in 1890, is the largest association of polo clubs and polo players in the US.
