Zalando reports 20.7% GMV surge in Q2 2026 as AI capabilities and About You acquisition fuel expansion

Zalando saw gross merchandise volume (GMV) on a reported basis increase 20.7 percent to €4.9 billion in the second quarter, ended June 30. Group revenues reached €3.4 billion, compared to €2.8 billion in the second quarter last year. Group adjusted EBIT rose 10 percent year-on-year to €205 million, with synergies from the About You acquisition contributing more than €10 million.

In B2C, GMV recorded growth across all three consumer apps – Zalando, About You and Lounge by Zalando – with notable strength in Sports and Beauty. German football jersey sales nearly doubled during the FIFA World Cup 2026 compared to the UEFA Euro 2024. Active customers in Q2 2026 reached 62.5 million, up 18.3 percent and representing a new high, driven by the About You inclusion and standalone growth.

In B2B, revenues reached €335 million, up 27.6 percent on a reported basis. B2B adjusted EBIT rose to €41 million from €11 million a year earlier. The margin expanded to 12.2 percent from 4.3 percent.

Robert Gentz, Co-CEO of Zalando, commented: ”Our fast-scaling AI capabilities are already delivering measurable benefits in driving both growth and efficiency across B2C and B2B. Innovations like our AI-powered Scayle Studios and the upgraded Zalando Assistant are fundamentally transforming how our partners operate and how our customers discover fashion.”

Scayle Studios is an AI-powered fashion and lifestyle content studio combining images, styling, models and settings into a single self-service workflow via the B2B software unit Scayle. The Zalando Assistant has continued its evolution from a conversational tool into a proactive lifestyle companion, recording a 63 percent increase in high-value interactions between January and June. 

Zalando will report the results for the third quarter 2026 on Nov. 3.