Atmósfera Sport is projecting 30 percent revenue growth for the current year, finance director Paco Zaragoza tells Diffusion Sport. The rosy news follows what was already the retail buying group’s best year ever in 2021. Álvaro Llorens, director of e-commerce and digital marketing, credits a tripling of digital sales – boosted, he believes, by increased investment in digital marketing and “organic growth” in SEO, thanks to a company called Laika. Llorens cites, in addition, Atmósfera’s extensive catalog with some 30,000 items.
“The objective,” he says, “is to continue increasing Atmósfera Sport’s brand recognition among end costumers, which has a decisive effect on profitability for the group’s member stores.” It is Atmósfera’s policy to direct to members 45 to 55 percent of profits from digital sales, to help make them more competitive and support the omnichannel model. “The digital project doesn’t have to back physical points of sale,” says Llorens. Rather, Atmósfera Sport should emerge as a “very powerful operator in a market that is both physical and digital.”
