Financial

Björn Borg posts record sales, but margin dips persist

By 2025-11-17T06:59:00

FLATLAY BORGA0510

Source: Bjorn Borg Image Bank

Sweden’s Björn Borg AB saw net sales increase 6.7 percent to SEK805.7 million (€69.8m) for Jan.-Sept. 2025, yet gross margin narrowed and footwear sales underperformed.

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