From Oct. 1 to Dec. 31, 2021, the Swedish, Solna-based Björn Borg Group’s net sales amounted to 180.6 million Swedish kronor (€16.9m), an increase of 12.6 percent. Net sales of company-owned e-commerce and e-tailer businesses amounted to SEK 63 million (€5.9m) in the fourth quarter, an increase of 9.6 percent. Gross profit margin was 53.1 percent, compared to 56.6 percent. Operating profit was SEK 10 million (€938,000), compared to SEK 6.5 million in Q4 2020, and profit after tax was SEK 11.1 million (€1.0m), compared to SEK 1.3 million.
For the fiscal year ending Dec. 31, 2021, the group’s net sales amounted to SEK 768.2 million (€72.0m), an increase of 8.9 percent compared with the 2020 fiscal year. Net sales of the group’s own e-commerce and e-tailer companies amounted to SEK 294.6 million (€27.6m), increasing 27.2 percent. Gross profit margin for the year was 54.2 percent compared to 52.5 percent. Operating profit amounted to SEK 104.1 million (€9.8m) compared to SEK 33.7 million. Profit after tax was SEK 86 million (€8.1m) compared to SEK 18.8 million. “What gives me the most confidence going forward is that we have established ourselves at a completely new level of operating profit, 13.5 percent,” commented CEO Henrik Bunge.
Björn Borg’s products – underwear, sportswear and bags, but also shoes and eyewear – are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The group operates at all levels, from branding to sales in its own Björn Borg stores. The Björn Borg shares have been listed on Nasdaq Stockholm since 2007.
