Fenix Outdoor International reported a deeper net loss in the second quarter of 2025, as weak demand in key global markets weighed on group-wide performance. Net sales dropped 3.1 percent to €144.9 million, while the operating result fell to -€7.2 million, down from -€6.5 million a year earlier. Net loss widened to €10.0 million, with earnings per share declining to -€0.72.
The company’s brand division, which includes names such as Fjällräven and Devold, recorded strong sales growth of 24.5 percent, reaching €56.4 million. However, this was not enough to offset steep declines in the Global Sales segment, where revenues fell by over 30 percent in Q2. North America was particularly weak, with sales down 23 percent for the first half of the year. Supply chain disruptions, unfavorable currency movements and softer demand in parts of Asia further impacted results.
Fenix with cautious optimism
Retail operations under the Frilufts division reported a slight 1.5 percent revenue growth, supported by stable performance in Nordic markets. But total in-store and online sales declined across the group, reflecting shifting consumer behavior and growing price sensitivity, especially in digital channels.
Despite the disappointing quarter, CEO Martin Nordin expressed cautious optimism for the second half of the year, pointing to a solid order backlog and upcoming efficiency initiatives. Nonetheless, the group refrained from issuing a full-year outlook due to continued market uncertainty.
For a full article on Fenix International’s Q2 results, please visit our sister publication, The Outdoor Industry Compass.
