Moncler Group the Italy-based parent of the Moncler and Stone Island brands, saw full-year 2024 consolidated revenues increase 7 percent.
Moncler S.P.A., the Italy-based parent of the Moncler and Stone Island brands, saw full-year 2024 consolidated revenues increase 7 percent in constant-currency terms (cFX) to €3,108.9 million, compared with €2,984.2 million in full-year 2023. Sales grew 4 percent at current exchange (reported) rates.
In the fourth quarter, group revenues were €1,243.2 million, up 8 percent cFX compared to the 2023 fourth quarter.
Moncler brand
Full-year Moncler brand revenues were €2,707.3 million, an increase of 8 percent cFX compared with full-year 2023.
In the fourth quarter, revenues for the brand amounted to €1,134.1 million, up 8 percent cFX versus Q4 2023 and accelerating compared with growth in the 2024 third quarter.
The Moncler brand’s full-year revenues in Asia (which includes Asia-Pacific, Japan and Korea) were €1,379 million in 2024, up 11 percent cFX compared with full-year 2023.
In the fourth quarter, revenues in the Asia region grew 11 percent cFX versus the prior-year quarter, improving sequentially. This was supported by a return to solid double-digit growth in the Chinese mainland despite a high comparable base and still challenging macroeconomic conditions affecting consumer confidence. Japan, Korea and the rest of Asia-Pacific also delivered a solid performance, all accelerating compared with the previous quarter.
Moncler brand EMEA revenues amounted to €949.3 million in 2024, up 5 percent cFX compared with 2023.
In the fourth quarter, revenues in the region increased by 3 percent cFX versus Q4 2023, improving compared with the previous quarter thanks to the acceleration of the DTC channel, which registered a positive contribution from both tourists and locals despite remaining penalized by more difficult trends in the direct online channel.
Moncler brand revenues in the Americas increased by 4 percent cFX to €379.0 million in 2024.
In the fourth quarter, Moncler brand revenues in the Americas were up 5 percent cFX versus Q4 2023, with the performance of the DTC channel driving the improvement compared with the previous quarter, both in the physical and the online channels.
Moncler brand revenue by channel
In 2024, the DTC channel recorded revenues of €2,332 million, up 11 percent cFX compared with 2023.
In the fourth quarter of 2024, revenues increased by 9 percent cFX versus Q4 2023, driven by sequential improvements across all regions despite a progressively tougher comparable base. The physical channel continued to outperform the online channel, whose performance remained weak in the fourth quarter, albeit improving substantially compared with the previous quarter. In 2024, revenues from stores open for at least 12 months (comparable store sales growth) grew by 3 percent compared with 2023.
The wholesale channel recorded revenues of €375.4 million, a decline of 7 percent cFX compared with 2023. In the fourth quarter, revenues in the wholesale channel declined 7 percent cFX versus Q4 2023, impacted by still challenging market trends and by ongoing efforts to upgrade the quality of the distribution network.
