E-commerce retailer SportsShoes.com has grown sales and continues to maintain its pace. The latest report from the company showed a growth by 4.0 percent, a record turnover of £93.3m (€102.2m) and a 13.3 percent year-on-year increase in Ebitda to £6m (€9.6m) in the 12 months to Feb. 28, 2025.
During the same period, the online running shoes, running clothing, and outdoor gear retailer said its premium inline sales rose by 34 per cent, and the British shoe specialist acquired 672,465 new customers.
The company said it has attributed the year’s performance to a combination of elements that form part of its ongoing sustainable growth strategy. These include the launch of its app last August, which has now hit more than 200.000 downloads and accounts for 12 percent of revenues.
The company also said it was involved in the delivery of more than 100 activation events over the 12-month period, both in the UK and internationally. These included Nike Test and Trial initiatives, Parkrun, RunThrough UK events, Kendal Mountain Festival and activations at nine marathons, including London, Berlin, Amsterdam, Boston, New York and Osaka. The retailer says this allowed them to reach seven million consumers physically last year.
Thanks to its brand partner relationships, which SportsShoes.com terms its “super connection strategy”, the retailer benefited from a number of successful running shoe launches during the period. These included the New Balance London Marathon Collection, Nike Alphafly, Hoka Cielo X1 2.0 and Adidas Adizero Adios Pro 4.
“Our vision is to be unrivalled in running, a disruptor of the outdoor category and Europe’s number one performance destination,” Managing Director Brett Bannister of SportsShoes.com, said as a comment on the results. “It’s striving to achieve this vision, which drives our creativity when it comes to customer engagement through physical activations, and customer retention due to an outstanding online shopping experience.
Further revenue during the period was driven by the retailer’s partnerships strategy, like the one in January 2025 with health and life insurer Vitality and its 1.8 million members.
