The International Ski and Snowboard Federation (FIS) has announced new partnerships with Colmar, Craft and Sun Valley. These three different winter sports apparel firms will serve as FIS Official Apparel Parntners for the 2024/25 and 2025/26 seasons. Under the terms of the new agreements, the three companies will provide clothing for the FIS officials and professionals supporting the organization of the FIS World Cups, FIS World Ski Championships and the Olympic Winter Games.
Colmar, the Italy-based, family-run company that celebrated in 2023 its 100-year anniversary, will provide apparel for the technical alpine staff, in addition to the FIS corporate employees and FIS Council. Swedish sportswear manufacturer Craft will provide the clothing for the three Olympic FIS Nordic disciplines, which include the officials in cross-country skiing, ski jumping and Nordic combined. French brand Sun Valley, created in the early 1980s in Marseille by Edouard Terzibachian, will provide the apparel for the freestyle skiing, freeski and snowboard officials. “Each of our disciplines has a unique DNA and identity and the three brands are the perfect fit for our diverse disciplines and needs,” said FIS Secretary General, Michel Vion, in a statement.
