Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content.
Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring rookie sensation Victor Wembanyama. The initiative will continue with various flagship events throughout the year, such as real-world clinics, community engagements, interactive experiences and media coverage.
Foot Locker’s presence at the All-Star Game will revolve around the “Home Court” activation, housed in a custom 4,645-square-meter space. The activation will feature an LED half-court, daily basketball clinics, athlete appearances, sneaker trials, customization stations and exclusive product releases.
This strategic partnership between Foot Locker, Nike and Jordan Brand underscores their shared commitment to celebrate the sport of basketball and its vibrant culture while providing fans with immersive experiences and access to their favorite athletes.
