Peloton’s board of directors has appointed Dustin Grosz as chief executive officer of Precor, a wholly owned subsidiary of Peloton, effective immediately. Grosz had served as interim CEO since Dec. 12, 2022. He brings more than 30 years of experience in the fitness industry. He will report to Dion Camp Sanders, the chief emerging business officer of Peloton.
“As interim CEO, Dustin has already had a positive impact on the organization bringing to bear his strong experience in global supply chain and distribution, manufacturing, and sourcing strategies,” Sanders commented. “His immediate focus will be to return Precor to a position where it generates positive free cash flow.”
Grosz previously served as president and COO of Core Health & Fitness, where he led the restructuring of a $180 million business. Grosz also served as president and COO of Star Trac from 2011 to 2019. Before that, he was president and CEO of StairMaster, where he transformed an underperforming product line in the first year of his tenure. He also held several positions at Nautilus Inc.
In addition, Frank O’Rourke has joined Precor as senior vice president of global sales. He is based in the U.S. and will report directly to Grosz and oversee Precor’s global sales and go-to-market strategy to transform and expand the company’s sales and distribution relationships in multiple regions. O’Rourke has more than 30 years of experience in the fitness industry and has held various executive and sales management positions at Core Health & Fitness and Nautilus, Inc.
Precor is headquartered in the greater Seattle area, Washington, and has been a pioneer in delivering fitness experiences to commercial clients and exercisers for more than 40 years. Precor has a presence in more than 100 countries worldwide, with operations in the Americas, EMEA and APAC. Precor’s products and services span all major categories, including cardio, strength training, functional fitness, group training and connected solutions.
