Heelys’ initial public offering will value the U.S. company at $459 million. It comprise 6.25 million shares sold at an asking price of $16-18 per share, including 3,125,000 newly issued shares that should yield proceeds of about $47.4 million. The other shares will be sold by Heelys’ founder, Roger Adams, and by a director, William Thomas, who will see their stakes reduced to 26.3 and 34.5 percent, respectively. In the 3rd quarter the company’s net sales soared by almost 460 percent to $72.5 million. Turnover in the USA jumped by 469 percent to $61.4 million, while everywhere else sales climbed by 413 percent to $11.1 million. Sales outside of the USA were mainly driven by increased business with distributors in Canada, the UK, the Republic of Ireland, Argentina, Brazil and Chile, and were offset by decreased sales to Japan and the Iberian Peninsula. In 2005, Canada, Japan and the Iberian Peninsula were the largest markets outside of the USA for Heelys.