The Danish sporting goods chain Sportmaster has released its 2015 annual report, which shows a drastic increase in the company's operating profit. Its turnover was virtually flat last year at 1,074 million Danish kroner (€144.4m-$162.5m), while operating profits shot up by 74 percent to DKK 67.6 million (€9.09m-$10.23m).
The company closed and converted a couple of loss-making stores during the financial year. On a same-store basis, sales were down in the first half but recovered in the second half. Online sales grew significantly thanks to a recent focus on omni-channel retailing, including making Sportmaster's entire online collection available to customers in all the chain's stores.
Sportmaster was honored as Denmark's best omni-channel business in 2015, in recognition of these efforts and the development of its customer club. Since 2012, Sportmaster has been controlled by a private equity fund, Nordic Capital Fund VII. The former buying group currently operates over 100 stores throughout Denmark.
