Fabletics has set itself three objectives for this year and next. It plans to:
- triple of its international store count in 2026
- add 25 US stores over the next 12 months
- expand internationally in 2026 and 2027, both by entering new countries, such as India and the United Arab Emirates, and by pushing deeper into Colombia, Peru and Central America
What tripling means is unclear. According to Chain Store Age, which cites the company, Fabletics operates 126 stores in the US and 11 abroad. The company’s own store locator shows 15 stores outside the US as of Aug. 13: five in Mexico, four in Guatemala, three in Peru, one each in Colombia, Honduras and Germany. Tripling a base of 11 would require 22 new stores; tripling 15 would require 30. The press release looks forward to “approximately 20.”
The store locator lists no stores in the UK or Canada, but the company sells online in both countries. Its General Manager for Europe has called the UK its top European market (FashionUnited UK). In addition, Fabletics announced a year ago that, through a partnership with Gretel International, it would be into Uruguay and Chile, two other countries absent from the locator.
Such details aside, Fabletics has enjoyed three straight years of double-digit same-store sales growth in the US. It surpassed a billion dollars in net revenue for the first time in 2025 and seeks to double that figure and quadruple its EBITDA within five years. Its membership has exceeded three million active customers.
